In the market, the UK for American candy, chocolate, and confectionary grows almost exponentially with retailers and consumers alike. It’s not surprising that many of the leading American and UK manufacturers are looking at ways to capitalize on that popularity with new and innovative products.
Dealers across the UK in the food and confectionery sectors now see it as essential to offer a broad range of American products to maximize profits. With this, satisfy consumers with a growing taste for goods from across the Atlantic.
Well, we’ve seen something similar with sodas, with many retailers now offering a large range of soda flavors from American manufacturers such as Pepsi Blue, Dr. Pepper, and Fanta Grape.

In that case, what would have seemed incredible even five years ago is quickly becoming a staple of retailers’ stock order to set themselves apart and take a greater share of the market.
At that time, there will be a requirement to offer better, more exclusive, and more exciting products, and it seems that Maaabs may be the first to have fired the gun on this one, with ‘made-to-order’ American candies and chocolate.

Made to order

Maaabs is launching a new direct-to-consumer (DTC) product this Autumn with the creation of their ‘chocolatey’ range, which offers luxury, handmade chocolate bars to roll them out as custom gifting ideas.
In this, there’s also the option to go online to select different types of American candy, and different ingredients to build their own custom. That would be delivered by post to the recipient as a gift. Moreover, we can also personalize the packaging can also before delivery.
This new option offers so many combinations and will also feature so many flavors.

The future

After that, with this new announcement, it’s worth wondering whether this type of approach is going to become a lot more flavour within American candy, chocolate, and confectionery retail. We already know gifting these American candy products around Christmas and birthdays is popular.
Moreover, as we know from the famous American candy campaign, is another aspect that consumers seem to love. The expectation is that American candy, and certainly the more luxurious brands that possibly follow this route of personalization even further now.
Well, we already know that American candy, sodas, chocolates, and snacks are huge in the UK. After that, the market is certainly set to keep growing over the coming years, but it’s certainly an interesting aspect that as they become a more excellent product in the minds of consumers. That it’s worth offering a personalized gifting experience in this way and maybe a glimpse into the future.