It’s presumably no great surprise that people in America love their American snacks. Undoubtedly, it’s been impacting British culture too, with Brits now more likely to pay something near what their Atlantic cousins pay every year on candy, chocolate, sodas, and sweets.
American culture impacts aside, it’s presumably much to do with the fact that Anglo-American tastes are considerably in line that British and European tastes. Where confectionery makers across Europe can easily develop and market what they want across the continent knowing that what’s famous will likely be famous elsewhere. British stores and retailers are much savvier to the point that Brits are different.
More savory American snacks are famous across Portugal and Spain, whilst In Britain chocolates and candy-type treats are presumably to be purchased by British shoppers.
If you’re a retailer who is searching into trends for this year, then it will come as good news to you that American-style candy, American snacks, and sodas are likely to get even more famous in 2022 and beyond.
Research
This isn’t just according to the blind speculations, though, there’s been research performed across the country to back this up.
The research indicates that Americans pay around $500 per year on confectionery and American snacks, which is over $30,000 over a lifetime. Furthermore, 18% even suggested that they would sacrifice all their electronic devices for a lifetime supply of American snacks. One-sixth are even ready to shave their head for a lifetime supply of snacks.
The research also carried into consideration what types of American snacks customers choose, with 37% preferring sweet-tasting treats and 34% choosing salty bites. The rest had no choice and just told they liked both.
80% of respondents told they liked crisps and potato chips, whilst 60% said that chocolate was their favorite. Over 20% told they’d happily test new flavours they’ve never had before just to meet their American snacks cravings.
Bright future
As the market for confectionery, sweets, chocolate, and candies grows, definitely within retailers that stock American candies, the future appears to be bright for the market. This evidence tallies with others that customers are quite loyal and are ready to try new brands.
In the UK, possibly there’s even more scope for evolution than in the US, where well-established brands rule the market.
It makes sense for British stores and retailers to persist to seek new avenues now with new brands and products. It is important just as things are starting to take off and the interest in Britain is peaking.
